Fastest-growing sports drink expands on larger partnership with MLS
BODYARMOR Sports Drink today announced a multi-year partnership with Inter Miami CF, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season.
As part of the agreement, BODYARMOR Sports Drink will hydrate Inter Miami on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season. BODYARMOR and Inter Miami will also join forces to host local community fan events, including game day Fan Fests, and support BODYARMOR’s youth initiative, which will provide local youth programs with sideline equipment, essential hydration needs and more.
“We are thrilled to partner with BODYARMOR ahead of our historic inaugural season in the league,” said Inter Miami CF Chief Business Officer Jurgen Mainka. “BODYARMOR understands the unique hydration needs of our athletes and is committed to playing a pivotal role in the ongoing efforts to elevate our athletes, Club and league.”
In addition to the multi-year Inter Miami deal, BODYARMOR has also announced partnerships today with 18 additional MLS teams across the country during a media event and youth soccer skills challenge at LAFC’s Banc of California Stadium. The event featured Inter Miami’s young designated player from Argentina, Matias Pellegrini, alongside Kobe Bryant and MLS executives and players.
“Given the exciting growth of Major League Soccer as a whole and seeing the impact that each team has within their community, we couldn’t be more thrilled to expand our partnership to include 19 MLS clubs,” said Kobe Bryant, NBA legend and BODYARMOR investor. “As a go-to option for those in need of hydration, we’re excited for the opportunity to provide better-for-you options to Major League Soccer’s world-class athletes both on and off the pitch.”
BODYARMOR was initially announced as “Official Sports Drink” of Major League Soccer in September 2019. It was the largest multi-year partnership in BODYARMOR history.
BODYARMOR’s partnership with Inter Miami and Major League Soccer comes at a pivotal time for the brand, as BODYARMOR’s growth continues to accelerate and challenge the market leaders. Now the #2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum at retail nationwide and just recently eclipsed $700 million in sales in 2019.
Club Internacional de Fútbol Miami will play all of its home matches at Inter Miami CF Stadium in Fort Lauderdale starting with the first-ever match on Saturday, March 14, against the LA Galaxy. Located off Commercial Boulevard and I-95, the stadium stands adjacent to the Club’s new 50,000 square foot state of the art training facility, which includes seven professional fields. The facility will be the home to all Inter Miami teams including MLS, USL League One and Academy. It will also host international clubs, tournaments and local high school sporting events.
The only way to guarantee your spot at every regular season Inter Miami match is to purchase a full-season membership. To purchase your season tickets and learn about the benefits, visit www.intermiamicf.com/tickets. A small inventory of single-game tickets will be available for purchase at a later date
